Designing an enterprise identity verification workflow for 1,200+ customer service agents at Bupa UK

Reducing QA risks by 90% and achieving 100% adoption for Bupa’s internal customer Identification and Verification tool, the ID&V Buddy.

Reducing cognitive load, improving accessibility, and accelerating customer service operations as part of Bupa UK’s CRM transformation with the OneView tool.

Transforming treatment approval workflows (pre-authorisation) in healthcare

Serenity Hideaway

Increasing direct bookings through UX diagnosis and conversion-focused redesign